These are some good things to try to build your local business up so not everyone is buying online.
1. Let the public know you are locally owned and operated! Over 95% of business owners surveyed said that the fact that customers know they are locally owned and operated matters. Put it on your business cards, on your website, and in your advertising.
2. Don’t let online competition take business from your own backyard. Just because “local matters” doesn’t mean that your online competition isn’t luring customers in with steep discounts and promotions. Do what you can to offer promotions to your local customers.
3. Utilize your website to draw customers into your store. If you can’t offer your products through e-commerce, then use your online business listing or website to offer printable coupons or, for mobile, electronic coupons that customers coming into your store can use.
4. Get involved in your local community. Make yourself present at community events and business group meetings. Invest in the community and then let your customers know that you sponsor other local events/teams/businesses by displaying evidence in your store and on your website.
If your city doesn’t have a “buy local first” campaign, or some variation, consider getting together with other local businesses to get one started. The more awareness there is among your local consumers, the more your businesses will benefit, and the more your community will grow. The numbers don’t lie!
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